Packaging and Identity

Business & Product Identity

Marketing is very powerful. We attach colors, images, symbols, words, and phrases to the companies and products we use in our everyday lives. Your business identity is the first thing people see when they find your company, and the experiences they have with your product or service will be associated with it.

How Does Business & Product Identity Work?

Marketing rarely works the first time around. The average marketing message has to be seen, on average, 9 times before it even registers in a person’s mind. People will need to be impressed with a marketing message at least 3 times before they take action, so that equates to seeing your message 27 times before your marketing pays off.

Having a solid business brand identity allows marketing to work. If you have no identity, or you’re always changing it, people will ask, “Who are you?” That’s why a solid business identity is so important. All of your marketing materials have to convey a common theme that people will associate with your business. Your logo, business cards, brochures, website, and advertisements must all process the identity of your company and the message you are trying to deliver.

Our graphic design team can help you develop your identity from start to finish. For instance, if you need a new brochure for a product launch, we can design it around your current brand and identity. If you want the whole package for a new business, we would love to help you accomplish it.

Product Packaging Design

Graphic Design for packaging has been an integral part of marketing for many years. Product packaging has to be attention-grabbing, informative, and great at letting people know the benefits of your product. We can design packaging for a variety of products: food and drink packaging design, DVD or Music CD design, product label design, software packaging design, wholesale packaging design, and more.