The Trade Show Print Checklist: Everything You Need to Stand Out
Banners, brochures, business cards and giveaways — a complete checklist and timeline for your next event.
Trade shows are a huge investment of time and money. The right printed materials attract visitors to your booth, help them remember you and give them a reason to follow up. Use this checklist to make sure nothing is forgotten.
Booth graphics
- Retractable or backdrop banners with your logo and one clear message
- Table throws or tablecloths printed with your brand
- Posters or foam boards highlighting products and offers
- Digital signs or screens for video demos
Hand-outs
- Business cards — more than you think you'll need
- Brochures or sell sheets for each product line
- Postcards with a show-only offer and QR code
- Presentation folders for serious prospects
Giveaways
- Branded tote bags so visitors carry your logo around the hall
- Pens, mugs or USB drives
- Matching staff T-shirts or embroidered polos
Suggested timeline
| When | Task |
|---|---|
| 8 weeks out | Plan your booth message, offer and materials list |
| 6 weeks out | Finalize designs and order promotional items |
| 4 weeks out | Approve proofs for banners and print materials |
| 2 weeks out | Receive and check everything; test displays |
| After the show | Follow up with leads within 48 hours |
ClickEx can design and print your entire trade-show kit, with free shipping on orders over $49. Request a quote and tell us your show date.
Not sure where to start?
Tell us about your project — we reply within one business day. Or call 888-808-8212.